Pointers for Picking a Good Geofencing Marketing Service Provider
It is crucial to find the right geofencing specialist before starting a location-based marketing campaign. Certainly, your choice can make a tremendous difference in terms of your results. Thus, make it a point to lookinto a few basic considerations before making your decision.
GPS is big battery drainer, so never partner with a geofencing company that relies on this technology. First and foremost, the use of GPS by these geofencing marketing providers can drain your app users’ battery in just a few short hours. And as both iOS & Android now make it easier to know which apps use what type of location service and how frequently, your app users can quickly determine what is causing the drainage. Before you know it, they will delete your app.
Accuracy and Battery Efficiency
It is not easy to find a solution that is accurate as well as battery-efficient, but yes, it’s achievable. Pick a provider that has complicated algorithms working to ensure such a balance. If you have time to explore online, you will discover that these geofencing marketing providers are better reviewed than the others.
Gathering of Location Data
Location-centric marketing no longer just concerns location-based notifications. These geofencing marketing providers these days are now more and more about user behavior. In other words, make sure that you can get the most crucial location insights, like traffic, dwell time (time spent in a geofence) and visit history (types of locations app users have visited).
User-Friendly Geofence System
A good geofencing solution comes with its own dashboard, giving total user control over your geofences. Among lots of others, the most vital features of such a dashboard include unlimited geofences, beacons and geofencing support, bulk uploads, and scalable radius.
Anti-spam tools, which block an overload of notifications, are necessary for any geofencing solution. Otherwise, out your app likely goes. As long as you stick to these geofencing marketing providersthat are reputable, spam defense need not be a problem.
Local Notifications vs.
Local notifications are instantaneous, while push notifications can take as much as 15 minutes to be sent, which is just too long. By then, your notifications may no longer be relevant, as when an app user has moved to another side of town. Moreover,you have to get special certificates, and this obviously takes time, before you can use push notifications. With local notifications, there is no such requirement.
UsingStandard iOS & Android Geofencing API’s
Lastly, there are lots of geofencing solutions that do not utilize essential iOS & Android geofencing APIs. Why does it hurt? Because with these geofencing marketing providersthat don’t depend on industry standards, it is way riskier for your app not to be accepted into App Store & Google Play Store. And should your app actually get declined, getting it re-evaluated and back in the store will take a while, so you lose time,cast shade on your reputation, and turn off heavy app users.